Reed Hall - Chief Executive Officer & Secretary

Wisconsin Economic Development Corporation

Reed E. Hall is the chief executive officer and secretary of the Wisconsin Economic Development Corporation (WEDC), Wisconsin’s lead economic development organization.

Reed served as executive director of Marshfield Clinic, Marshfield, Wis., from January 2000 to July 2010 at which time he retired. From June 1976 until January 2000, he served as general counsel to Marshfield Clinic.

Hall received his M.S. in health law from the University of Pittsburgh Graduate School of Public Health in 1974, J.D. degree from the University of North Dakota in 1973, and B.A. from the University of Wisconsin-Madison in 1970.

Hall is a member of the Wisconsin Manufacturers & Commerce (WMC) Board of Directors, WMC Executive Committee; Wisconsin Academy of Sciences, Arts and Letters Board of Directors; WisconsinEye Board of Directors; Employee Benefits Corporation Board of Directors; and 7th Congressional District Health Care Advisory Council.

Hall has served on numerous boards and councils including the Board of Directors of the Wisconsin Alumni Association where he served as national chair in 2008-09, Auto Club Group Public & Government Affairs Committee, Board of Directors of Forward Wisconsin, and the Wisconsin Idea Board of Visitors.

Wisconsin Economic Development Corporation

Wisconsin Economic Development Corporation


To elevate the Wisconsin economy to be the best in the world by providing a positive business climate, world-class support services, and economic development tools to accelerate business start-up, attraction, and growth.

Core Values

INTEGRITY. We will hold ourselves to the highest ethical standards.
HONESTY. We will tell the truth without qualification.
ACCOUNTABILITY. We will honor our commitments to ourselves, our partners, and our investors. 
RESULTS-FOCUS. We will add value in every action. 
CUSTOMER-CENTRIC. We will put the needs of the customer first.

More Information

As the state’s lead economic development organization, the Wisconsin Economic Development Corporation (WEDC) nurtures business growth and job creation in Wisconsin by providing resources, technical support, and financial assistance to companies, partners and the communities they serve.

WEDC has key areas of focus to elevate Wisconsin’s economy to be the best in the world:

Economic and Community Development – Elevate Wisconsin’s economy by investing in high quality job creation and expansion and by enabling a world-class, high performing state economic development network.

Entrepreneurship and Innovation – Elevate Wisconsin’s economy by increasing the amount of R&D and investment capital, and by providing an effective entrepreneurship support network.

Business and Industry Development – Elevate Wisconsin’s economy by advancing targeted, high growth business consortia and industry sectors

International Business Development – Elevate Wisconsin’s economy by increasing Wisconsin exports, increasing foreign investment and expanding export assistance capacity in the state

Marketing and Public Affairs – Elevate Wisconsin’s economy by advancing business growth supporting policies and promoting Wisconsin as a business-friendly location

Finance and Administration – Elevate the Wisconsin economy by providing WEDC and its economic development partners with the tools, technology and support necessary to meet strategic goals and operational advantage.

Additional Staff